Coneflower, Eastern Purple Coneflower, Purple Rudbeckia
Purple coneflower (Echinacea purpurea), a member of Asteraceae (Aster Family), is a herbaceous perennial that grows to 4 feet tall and has pink to purple flowers that bloom in the summer and fall.
Purple coneflower is a nectar plant to numerous butterflies.
Coneflower is often found in prairies, meadows, and open woodlands. It is native to most of eastern North America.
This plant has been used by Native Americans for the treatment of insect stings and snake bites (NC Extension Gardener).